Mailchimp Email List Enrichment - Add Names for Personalization

Transform Mailchimp email lists into personalized campaigns - extract names for merge tags & better engagement

Prepare your Mailchimp campaigns with enriched contact data. Extract first names, last names, and companies from email addresses to use in FNAME/LNAME merge tags and boost open rates.

Extract Names Now →

Works with All Major Email Service Providers

Enrich email lists for any ESP platform

Mailchimp
SendGrid
Mailgun
Any ESP

How to Enrich Mailchimp Email Lists

3-step process to prepare campaigns with personalized merge tags

1

Export Email List

Export your audience from Mailchimp or upload a CSV file with email addresses for your upcoming campaign.

2

Extract Names

Our AI extracts first names, last names, and companies from each email address with 95% accuracy.

3

Import to Mailchimp

Upload enriched CSV to Mailchimp. Map to FNAME/LNAME merge tags for personalized campaigns.

Mailchimp Campaign Benefits

Perfect Merge Tags

Populate Mailchimp's FNAME and LNAME merge tags automatically with extracted names for personalized subject lines and content.

Better Personalization

Use extracted first and last names in Mailchimp templates to create personalized greetings and improve subscriber engagement.

Higher Open Rates

Personalized subject lines with names increase Mailchimp campaign open rates by up to 50% compared to generic messages.

Improve Segmentation

Create Mailchimp audience segments based on extracted company names and departments for targeted campaigns.

Clean Subscriber Lists

Identify disposable emails and low-quality addresses before adding to Mailchimp to maintain healthy audience lists.

Before & After Mailchimp Enrichment
BEFORE (Generic):

Subject: New product announcement

Hi there,

AFTER (Personalized with Merge Tags):

Subject: *|FNAME|*, new product just for you

Body: Hi *|FNAME|* *|LNAME|*,

✓ 50% higher open rate
✓ Better click-through
✓ Improved conversions

Mailchimp Email Enrichment Use Cases

Perfect for subscriber engagement and growth

Newsletter Campaigns

Enrich subscriber lists before sending Mailchimp newsletters. Personalize content with FNAME/LNAME merge tags for better engagement.

Ecommerce Campaigns

Add customer names to Mailchimp for personalized product recommendations, abandoned cart emails, and order updates.

Automation Workflows

Personalize Mailchimp automation sequences with contact names for welcome series, drip campaigns, and follow-ups.

Audience Segmentation

Create Mailchimp segments based on extracted company names and departments for highly targeted campaigns.

Import Enriched Lists to Mailchimp

Simple integration with Mailchimp's audience management

Via Mailchimp Dashboard:
  1. Export enriched CSV from our tool
  2. Go to Mailchimp → Audience → Import contacts
  3. Upload CSV with email + name columns
  4. Map fields to FNAME and LNAME merge tags
  5. Use *|FNAME|* and *|LNAME|* in templates
Via Mailchimp API:

Integrate enriched data programmatically with Mailchimp's Marketing API for automated workflows.

Start Enriching with the tool →
Mailchimp Merge Tag Example
Subject: *|FNAME|*, exclusive offer inside!

Hi *|FNAME|* *|LNAME|*,

We noticed you're interested in...

Thanks,
The Team

P.S. This offer is just for you, *|FNAME|*

Mailchimp automatically replaces *|FNAME|* and *|LNAME|* with enriched data

Enrich Your Mailchimp Email Lists Now

Extract names, companies, and departments from email addresses. Improve Mailchimp campaign performance with personalized merge tags - free & instant.

Enrich Email List API Docs